Strategic Standardization

Strategic Maneuvering and Standardization:

It is widely speculated that the adoption of a technology takes off to be self-sustaining if it reaches the critical mass. However, the sponsors of competing technologies may engage in strategic maneuvering in the adoption process. Indeed, this paper shows that in the de facto standardization process of the U.S. home VCR market, there was strategic maneuvering by the Betamax sponsor, which crea...

Firm's Strategic Responses in Standardization

From the perspective of game theory, this paper examines 1) Why do companies participate in standardization activities and patent pools, even if the activities benefit their rival companies; 2) When there are multiple standards of similar products, under what conditions will these multiple standards be replaced by a de facto standard, 3) When will these multiple standards coexist together? 4) W...

E-commerce on the Global Platform: Strategic Insights on the Localization-standardization Perspective

While extensive empirical and theoretical literature has been developed on organizational adaptation, especially in strategic management, the broad application of the environment-organization has not been applied adequately to the growing global e-commerce research realm. In this paper, we apply the concept of "adaptive strategies" [Kraatz 1998] to e-commerce practices in the global arena to ad...

Biological Standardization

Address Standardization